In the case of a new product, teams working in a foreign country might step in to manage the "downstream functions" that focus on sales and marketing of the product after the launch. These functions are most closely related to standardization.

Question

Quizplus · Accepted Answer

Downstream functions such as sales and marketing are more closely related to adaptation, as they often need to be tailored to fit the specific preferences and cultural nuances of the target market in a foreign country.

In the Case of a New Product, Teams Working in a Foreign