Which one of the following statements by a company president best reflects the marketing concept?
A) We have organized our business to make certain that customers get what they want.
B) We believe that the marketing department must organize to sell what we produce.
C) We have organized an aggressive sales force in our company to promote our products.
D) We try to produce only high-quality, technically efficient products.
E) We try to encourage company growth.

Question

Quizplus · Accepted Answer

The statement "We have organized our business to make certain that customers get what they want" reflects the marketing concept, which focuses on identifying and meeting the needs and wants of customers in order to achieve organizational goals. This statement demonstrates a customer-centric approach to business. Choice B reflects a production-centered approach, while choice C reflects a sales-centered approach, neither of which align with the marketing concept. Choice D reflects a product-centered approach, which does not account for customer needs and wants. Choice E is too vague and could reflect various business goals that may or may not align with the marketing concept.

Which One of the Following Statements by a Company President