When Ikea showcases rooms of furniture on its website, it lists each item in the room. However, if customers like all of the items, they can purchase them as a bundle, which costs consumers less than if they had purchased each item individually. Which of the following aspects of the marketing mix is Ikea likely altering?
A) Price
B) Promotion
C) Distribution
D) Product
E) Target market

Question

Quizplus · Accepted Answer

Ikea is likely altering the price aspect of the marketing mix by offering a bundled deal at a lower price than if customers were to purchase the items individually.

When Ikea Showcases Rooms of Furniture on Its Website, It