The marketing concept is best defined as
A) a second definition of marketing.
B) a philosophy stating that an organization should try to satisfy customers' needs through a coordinated set of activities that allows the organization to achieve its goals.
C) the performance of business activities that direct the flow of goods and services from producer to customer or user.
D) a philosophy stating that an organization should attempt to accomplish its goals with no regard for the needs of customers.
E) the inclusion of marketing activities in the activities of an organization.

Question

Quizplus · Accepted Answer

The marketing concept is a philosophy that focuses on meeting the needs of customers through a coordinated set of activities that enables the organization to achieve its goals. This approach emphasizes understanding the needs and wants of target customers, creating products or services that meet those needs, and effectively communicating the value of those products or services to the customers in order to build long-term relationships. This approach is customer-focused and aims to create value for both the organization and its customers.

The Marketing Concept Is Best Defined as