According to the marketing concept, an organization should try to
A) consider short-run objectives and cash flow needs before developing new products.
B) define its business as "making a product."
C) provide products that satisfy customers' needs and allow the organization to achieve its goals.
D) put most of its emphasis on marketing activities and be less concerned with finance, accounting, and personnel.
E) view selling activities as the major means of increasing profits.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes on the importance of customer's satisfaction and providing products that meet their needs. This approach allows an organization to achieve its goals while keeping customers satisfied. Therefore, option C is the most suitable choice. Options A, B, D, and E are incorrect because they do not align with the core principles of the marketing concept.

According to the Marketing Concept, an Organization Should Try to