The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and also
A) increase market share.
B) increase sales.
C) achieve the organization's goals.
D) produce high-quality products.
E) coordinate its activities to increase production.

Question

Quizplus · Accepted Answer

The marketing concept emphasizes on satisfying customers' needs, but it also states that the organization should achieve its goals. Ultimately, the purpose of marketing is to support the organization's objectives by creating value for customers, which will lead to increased sales and market share, and ultimately, the achievement of organizational goals. Producing high-quality products and coordinating activities to increase production are both important, but they are not the primary focus of the marketing concept.

The Marketing Concept Is a Philosophy That States That an Organization