Which of the following statements about marketing environment forces is correct?
A) They influence customers by affecting their lifestyles, standards of living, and preferences and needs for products.
B) They do not influence customers' reactions to a firm's marketing mix.
C) They fluctuate slowly and thereby create threats to a firm's marketing mix.
D) They tend to be harmful to marketing activities because they change.
E) They are variables that marketers can control.

Question

Quizplus · Accepted Answer

Marketing environment forces refer to external factors that affect a firm's ability to serve its customers. These forces can influence customers' preferences and needs for products by affecting their lifestyles and standards of living. Therefore, statement A is correct. Statements B, C, D, and E are incorrect. Marketing environment forces can influence customers' reactions to a firm's marketing mix, fluctuate rapidly, create opportunities as well as threats, and are external variables that marketers cannot control.

Which of the Following Statements About Marketing Environment Forces Is