Managers at the Longshore Corporation are engaged in a complex process of revising their organization's mission and goals and developing corporate strategy, marketing objectives, marketing strategy, and eventually a marketing plan. This process is called
A) marketing planning.
B) strategic planning.
C) marketing strategy.
D) corporate strategy.
E) strategic business planning.

Question

Quizplus · Accepted Answer

The process described involves revising the organization's mission and goals and developing corporate strategy and marketing objectives, which are all components of strategic planning. Marketing planning and marketing strategy are more specific subsets of strategic planning. Strategic business planning is a broader term that encompasses the overall planning process for a business, which includes both strategic planning and operational planning.

Managers at the Longshore Corporation Are Engaged in a Complex