CyberCycle Inc. is preparing a written document specifying the activities to be performed to implement and control its marketing activities. This document is called the
A) profit plan.
B) marketing program.
C) strategic market program.
D) strategic business plan.
E) marketing plan.

Question

Quizplus · Accepted Answer

A written document that specifies the activities to be performed to implement and control marketing activities is known as a marketing plan. The other options such as profit plan, marketing program, strategic market program, and strategic business plan are not specific to marketing and are broader in scope.