Apple has made a success from anticipating what consumers would want in new technological advances, convenience, and ease of use. The introduction of the iPad was an example of a _____ for Apple, something that an organization does extremely well and may give a company an advantage over its competition.
A) benchmark
B) sustainable competitive advantage
C) core competency
D) strategic vision
E) marketing opportunity
Correct Answer:
Verified
Q2: Describe the two major methods for evaluating
Q3: Discuss how a firm's orientation is related
Q4: Compare and contrast corporate strategy and marketing
Q5: Discuss the different ways of organizing the
Q6: After determining that consumers had concerns about
Q7: When the right combination of circumstances occurs
Q8: Discuss the creation of a marketing plan.
Q9: Define the four product categories used in
Q10: Safeway Foods Corporation is involved in identifying
Q11: The marketing plan is
A) a plan of
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