An organization's business goals should be derived from its
A) mission statement.
B) strategic plan.
C) strategic business plan.
D) marketing plan.
E) marketing strategy.

Name: An organization's business goals should be derived from its A) mission statement. B) strategic plan. C) strategic business plan. D) marketing plan. E) marketing strategy.
Brand: Quizplus
Rating: 4.8 (33 reviews)

Question

Quizplus · Accepted Answer

The mission statement outlines the organization's purpose and core values, which serve as the foundation for setting business goals.

An Organization's Business Goals Should Be Derived from Its