According to the Boston Consulting Group, marketers may classify their products as all of the following except
A) dogs.
B) cash contributors.
C) question marks.
D) stars.
E) cash cows.

Question

Quizplus · Accepted Answer

The Boston Consulting Group's product portfolio analysis classifies products as "dogs," "question marks," "stars," and "cash cows," but not "cash contributors."

According to the Boston Consulting Group, Marketers May Classify Their