The American Eagle chain of retail stores has a reputation as one of the "coolest" brands according to Teen Research Unlimited. Their stores feature quality merchandise, the latest trends, must-have styles, and the hottest deals for its shoppers. The retail stores are typically found in shopping malls across the country and are comfortable places to shop-featuring interesting displays, pop music, and bright lights. American Eagle's selection of denim is the most popular product appealing to both genders and has helped them achieve double-digit growth. Which of the following would most likely be the "best" target market for American Eagle?
A) Men and women aged 16 to 22
B) Children aged 12 or under
C) Men and women aged 40 to 60
D) Active seniors-men and women aged 61 or older

Question

Quizplus · Accepted Answer

American Eagle's focus on the latest fashion trends and denim appeals to younger consumers. Men and women aged 16 to 22 are more likely to be interested in American Eagle's product offerings and are more likely to shop at the store than other age groups. A and B are both popular choices among teenagers, but American Eagle's merchandise is focused primarily on teenage and young adult fashion. C and D would not be as relevant to American Eagle's target market as they are outside the age range of the company's core audience.

The American Eagle Chain of Retail Stores Has a Reputation