Old Spice used actor and former NFL wide receiver Isaiah Mustafa to act as its spokesman as the "Old Spice Man." It filmed humorous videos of the actor that went viral online. Old Spice saw sales of its deodorants increase substantially from the previous year. What type of competitive growth strategy did Old Spice use?
A) Product penetration
B) Market development
C) Diversification
D) Market penetration
E) Product development

Question

Quizplus · Accepted Answer

Old Spice used a market penetration strategy by increasing sales of their existing products (deodorants) through the use of a humorous advertising campaign and viral videos featuring the "Old Spice Man."

Old Spice Used Actor and Former NFL Wide Receiver Isaiah