Communicating with the marketing unit, motivating marketing personnel, and coordinating marketing activities are part of the _____________ component of strategic planning.
A) Formulating marketing strategies
B) Assessing organizational resources
C) Marketing evaluation
D) Developing the marketing plan
E) Marketing implementation

Question

Quizplus · Accepted Answer

Communicating with the marketing unit, motivating marketing personnel, and coordinating marketing activities are all tasks involved in the implementation of the marketing plan. Therefore, the correct component of strategic planning is marketing implementation.

Communicating with the Marketing Unit, Motivating Marketing Personnel, and Coordinating