Coca-Cola realized that more consumers are concerned with health. It has since expanded into the bottled water and bottled juice markets. This is an example of a firm identifying and capitalizing on a _________________.
A) market opportunity
B) core competency
C) competitive advantage
D) strength
E) marketing strategy

Question

Quizplus · Accepted Answer

Coca-Cola identified a market opportunity by recognizing that more consumers were concerned with health and expanding into the bottled water and juice markets in response. This demonstrates the firm's ability to identify and capitalize on opportunities in the market.

Coca-Cola Realized That More Consumers Are Concerned with Health