What is one way to analyze costs when conducting marketing cost analysis?
A) Use fixed costs to determine how to use marketing funds more effectively
B) Contrast marketing costs to sales transactions
C) Compare a company's costs with industry averages
D) Divide sales transactions by fixed costs
E) Compare its market share with the market share of competitors

Question

Quizplus · Accepted Answer

Comparing a company's costs with industry averages allows for benchmarking and identifying areas where costs can be reduced or reallocated. Using fixed costs or sales transactions alone may not provide an accurate picture of the effectiveness of marketing spending, and comparing market share with competitors does not necessarily give insight into costs.

What Is One Way to Analyze Costs When Conducting Marketing