You work in the marketing department of shoe firm Felton Inc. Over the past month you have been working with management to revise the company's mission statement and set specific marketing goals for the upcoming year. Today you are meeting with your marketing team and discussing the next step in the strategic planning process. What is this next step?
A) Formulating corporate and business-unit strategies
B) Analyzing the organization's strengths and weaknesses and identifying its threats and opportunities
C) Determining performance standards to analyze the successful implementation of goals
D) Evaluating the performance of the marketing strategy
E) Writing up a marketing plan

Question

Quizplus · Accepted Answer

Formulating corporate and business-unit strategies is the next step after setting specific marketing goals, as it involves developing strategies to achieve those goals.

You Work in the Marketing Department of Shoe Firm Felton