The Chia Company has become highly efficient in developing and manufacturing new chia products for the market. It far surpasses its competitors in these areas. Recently, major medical journals have started describing how chia seeds can be highly advantageous for consumer health. This is likely to give the Chia Company a ______________ because it is able to match its skills with opportunities in the marketplace.
A) core competency
B) competitive advantage
C) new marketing objective
D) market opportunity
E) strategic advantage

Question

Quizplus · Accepted Answer

The Chia Company's efficiency in developing and manufacturing new chia products gives them a competitive advantage over their competitors. The recent recognition of the health benefits of chia seeds presents an opportunity for the company to capitalize on their expertise and innovation, which will further enhance their competitive advantage.

The Chia Company Has Become Highly Efficient in Developing and Manufacturing