Marketers at Procter & Gamble have just finished up with a nationwide survey of their customers to determine the potential viability of a new product. Now the marketers must go over the data, tabulate the results, and form conclusions on whether the product idea should advance to the next level. What part of the environmental monitoring process is Procter & Gamble in at this stage?
A) Environmental scanning
B) Competitive analysis
C) Reactive screening
D) SWOT analysis
E) Environmental analysis

Question

Quizplus · Accepted Answer

Procter & Gamble is in the stage of environmental analysis, which involves gathering and analyzing data to understand the current state and trends of the market, as well as the needs and preferences of customers. This is a crucial step in deciding whether a new product idea has the potential to succeed in the market.

Marketers at Procter & Gamble Have Just Finished Up with a Nationwide