When marketers define their target market, they simultaneously establish a set of
A) technologies.
B) monopolies.
C) competitors.
D) government regulations.
E) sociocultural forces.

Question

Quizplus · Accepted Answer

Defining the target market involves identifying the group of customers who are most likely to buy the company's product or service. In doing so, marketers also identify the competitors who are targeting the same group of customers, and therefore establish a set of competitors.

When Marketers Define Their Target Market, They Simultaneously Establish a Set