____ competitors provide very different products that satisfy the same basic customer need.
A) Brand
B) Generic
C) Total budget
D) Product
E) Marketing

Question

Quizplus · Accepted Answer

Generic competitors provide different products but serve the same basic need. For example, aspirin and ibuprofen are generic competitors as they both serve the basic need of pain relief, but are different products.

____ Competitors Provide Very Different Products That Satisfy the Same