In today's marketing environment, competitors can take on many forms. For example, Diet Coke can be seen as a competitor to Wrigley's Doublemint chewing gum. In this circumstance, these two products are described as ____ competitors.
A) generic
B) product
C) total budget
D) monopolistic
E) pure

Question

Quizplus · Accepted Answer

Diet Coke and Wrigley's Doublemint chewing gum are considered total budget competitors because they are competing for the same discretionary spending of consumers, even though they are not direct substitutes or in the same product category.

In Today's Marketing Environment, Competitors Can Take on Many Forms