Although marketing theory supports the contrary, it is more probable that marketing budgets will be cut during periods of economic
A) recovery.
B) prosperity.
C) recession.
D) uncertainty.
E) expansion.

Question

Quizplus · Accepted Answer

During a recession, businesses may face lower sales and profits, which often results in cost-cutting measures such as reducing marketing budgets.

Although Marketing Theory Supports the Contrary, It Is More Probable