If a person has buying power, he or she is influenced only by a product's absolute price.

Name: If a person has buying power, he or she is influenced only by a product's absolute price.
Brand: Quizplus
Rating: 4.9 (37 reviews)

Question

Quizplus · Accepted Answer

While buying power does take into consideration a person's financial means, it also takes into account other factors such as the perceived value, brand image, and quality of the product. Therefore, a person with buying power may be influenced by more than just a product's absolute price.

If a Person Has Buying Power, He or She Is