When a person is making a persuasive argument that utilizes the ________ route, they rely on factors unrelated to their actual message to persuade their listener. The hope is that these factors will encourage positivity with the message itself.

Question

Quizplus · Accepted Answer

The peripheral route to persuasion involves convincing people with cues outside the message content itself, such as the speaker's attractiveness or the emotional appeal of the message, rather than the strength of the arguments or ideas presented.

When a Person Is Making a Persuasive Argument That Utilizes