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From Its Inception, Toms Wanted to Help Those in Developing

Question 55

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From its inception, Toms wanted to help those in developing countries. When Toms was developed, it adopted a one-for-one model in which it would donate one pair of shoes to a child in need for every pair of shoes it sold. This is an example of cause-related marketing.

From its inception, Toms wanted to help those in developing countries. When Toms was developed, it adopted a one-for-one model in which it would donate one pair of shoes to a child in need for every pair of shoes it sold. This is an example of cause-related marketing.

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