Honeybees are disappearing at an alarming rate, and since they pollinate about a third of all foods we eat, it is an important concern. That's why Haagen-Dazs launched a microsite to increase the awareness of the issue. In addition, it launched a "Twitcause" campaign on Twitter, raising $7,000 in two days. This example illustrates the positive consequences of
A) social responsibility.
B) corporate benevolence.
C) green marketing.
D) ethical responsibility.
E) economic responsibility.

Question

Quizplus · Accepted Answer

The example highlights the social responsibility of Haagen-Dazs in addressing the issue of disappearing honeybees and raising awareness about it. Social responsibility refers to a company's efforts to contribute to the well-being of society and the environment.

Honeybees Are Disappearing at an Alarming Rate, and Since They