A cereal company advertises that its newly launched product can lower cholesterol, although the company cannot provide evidence to substantiate this claim. This situation involves an ethical issue related to which element of the marketing mix?

Question

Quizplus · Accepted Answer

The ethical issue related to the claim of reducing cholesterol is related to the promotion element of the marketing mix. The company is making a false and unsupported claim about the benefits of their product.

A Cereal Company Advertises That Its Newly Launched Product Can