Which of the following statements best summarizes the perspective that most marketing managers have on unethical behavior?
A) Most do not believe that unethical conduct will lead to success and refrain from taking unethical opportunities.
B) They believe that unethical behavior is useful in the short run but detrimental in the long run.
C) They feel that codes of conduct will eliminate any unethical behavior from occurring in their organizations.
D) They believe that unethical behavior will be harmful in the short run but have little impact in the long run.
E) Most do not see ethical or unethical behavior as a concern to their organization because the opportunities do not exist.

Question

Quizplus · Accepted Answer

Most marketing managers understand the importance of ethical behavior for long-term success and sustainability. They generally believe that unethical conduct is not a viable path to success and tend to avoid unethical opportunities, recognizing the potential for harm to their organization's reputation and the legal risks involved.

Which of the Following Statements Best Summarizes the Perspective That