A _______________ orientation helps to redefine the marketers' focus by encouraging them to broadly consider those entities most impacted by the marketers' actions. Those entities include employees, suppliers, regulators, shareholders, customers, and the community.
A) shareholder value
B) profit
C) market
D) stakeholder
E) compliance

Question

Quizplus · Accepted Answer

A stakeholder orientation encourages marketers to consider a broader set of entities impacted by their actions, such as employees, suppliers, regulators, shareholders, customers, and the community. This is in contrast to a shareholder value orientation, which prioritizes the interests of the company's shareholders over other stakeholders. Profit and market orientations focus primarily on generating profits and satisfying customer needs, respectively. Compliance refers to adhering to legal requirements and regulations.

A _______________ Orientation Helps to Redefine the Marketers' Focus by Encouraging