During the 1990s, Nike was sharply criticized after it was discovered that some of its global suppliers and contractors were using child labor in their factories. Nike itself did not use child labor and had ethical policies that forbade the use of child labor. Why did consumers still hold Nike accountable?

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Nike, as a prominent and influential company in the supply chain, was seen as having the power to enforce ethical labor practices among its suppliers and contractors. Therefore, consumers held Nike accountable for the use of child labor in its factories indirectly through its suppliers and contractors.

During the 1990s, Nike Was Sharply Criticized After It Was