Marketing researchers should allow for continual evaluation of the data during the entire data collection period.

Question

Quizplus · Accepted Answer

It is important for marketing researchers to continually evaluate the data during the entire data collection period to ensure that the data is accurate and reliable, and to make any necessary adjustments to the research design. This can help prevent errors and ensure that the data is useful for making informed decisions.

Marketing Researchers Should Allow for Continual Evaluation of the Data