Because of a variety of cultural, geographic, regulatory, and social issues, international marketing can pose unique challenges for the marketer. Many of these challenges can be mitigated by an effective international-oriented marketing research effort.
International marketing research can help a company____________________.

Question

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International marketing research can help a company avoid product formulation errors by understanding cultural, legal, and social factors that may affect product acceptance in a foreign market. This can ensure that the product is correctly formulated, packaged, and marketed for the target market. While international marketing research can also provide insights into logistics, labor relations and manufacturing, these are not the primary focus of this research. Additionally, international marketing research cannot guarantee the success of marketing strategies, but it can inform and guide strategy development.

Because of a Variety of Cultural, Geographic, Regulatory, and Social