Which one of the following statements about marketing information technology is true?
A) "Big data" refers to financial data that includes large dollar amounts.
B) Marketing information systems typically include databases.
C) The Internet is a good source for qualitative data but not quantitative data.
D) Social media is one type of a decision support system.
E) "Big data" refers to the large numerical figures that can be stored in a database.
Correct Answer:
Verified
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