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Your Marketing Team Is Conducting Research to Improve Your Understanding

Question 167

Multiple Choice
Your marketing team is conducting research to improve your understanding of the cohort group called the Millennials. You have accumulated the following key data points about the group: They see themselves as special and need individual attention, which they received throughout their childhood.
There are 70 million individuals in this cohort.
The total buying power of the group is $100 billion a year.
They prefer team-oriented activities, having often taken part in team sports as children.
They show conventional preferences for schedules and structure.
Ages in the group range from 20 to 35 years old.
They are achievement oriented, particularly with regard to education, but may also respond negatively to failure.
Based on the data points listed, we can conclude

Your marketing team is conducting research to improve your understanding of the cohort group called the Millennials. You have accumulated the following key data points about the group: They see themselves as special and need individual attention, which they received throughout their childhood.
There are 70 million individuals in this cohort.
The total buying power of the group is $100 billion a year.
They prefer team-oriented activities, having often taken part in team sports as children.
They show conventional preferences for schedules and structure.
Ages in the group range from 20 to 35 years old.
They are achievement oriented, particularly with regard to education, but may also respond negatively to failure.
Based on the data points listed, we can conclude


A) that this group likely has a higher average education level than the general population.
B) that this group is very independent and tends to "go their own way."
C) that this group does not have the financial resources to be an attractive target market.
D) that this group is too small to be an attractive target market.
E) that this group has a strong historical perspective.

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