Company sales potential is the maximum percentage of market potential that an individual firm within an industry can expect to obtain for a specific product.

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Company sales potential represents the portion of the market potential that a particular firm can realistically target given its resources, capabilities, and competitive position. It is typically expressed as a percentage, and it reflects the firm's market share aspirations and its ability to penetrate the market effectively with its products or services. While the company's sales potential may be influenced by various factors such as marketing efforts, distribution channels, pricing, and product quality, it ultimately depends on the company's ability to meet the needs and preferences of its target customers and differentiate itself from competitors.

Company Sales Potential Is the Maximum Percentage of Market Potential