It is likely that during the fifth step of the target market selection process, marketers will decide not to enter and compete in any market segments.
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Q26: A market segment profile may cover such
Q27: Market segment profiles help determine the most
Q28: The types of surveys used to forecast
Q29: The information yielded by market segment profiles
Q30: A market segment profile provides customers with
Q32: Company sales potential is the maximum percentage
Q33: The size of the market potential places
Q34: In developing a company sales forecast, the
Q35: The sum of firms' marketing efforts equals
Q36: A market segment profile describes the similarities
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