The manager at a local recreational vehicle store, Off-Road Rage, believes the next two years will be difficult because of an economic recession. Using this forecast, he determines the effect on the industry's market potential and then estimates how his company's potential sales will look based on this outlook. This manager is using a ____ approach to estimating sales potential.
A) breakdown
B) recessionary
C) buildup
D) pyramid
E) dimensional

Question

Quizplus · Accepted Answer

The manager is using a breakdown approach, which involves starting with the overall market potential and then estimating the company's potential sales based on that.

The Manager at a Local Recreational Vehicle Store, Off-Road Rage