Alex Wren of Owens Corning Fiberglass talks to Terry Jones, a homebuilder, to find out how much fiberglass insulation he intends to use in building homes during the next year. Albert then multiplies that number by the total number of builders in the territory. He is using a ____ approach to measure sales potential.
A) multivariable
B) use of product
C) breakdown
D) regression
E) buildup

Question

Quizplus · Accepted Answer

Alex Wren is using a buildup approach to measure sales potential, by multiplying the amount of insulation intended for use by one homebuilder by the number of builders in the territory. This is a common method used in sales forecasting.

Alex Wren of Owens Corning Fiberglass Talks to Terry Jones