Marissa goes to Target to purchase school supplies for her two children. As she is approaching the checkout counter, she sees a vase she just has to have and buys it immediately. Marissa's purchase of the vase is an example of

Question

Quizplus · Accepted Answer

Marissa's purchase of the vase was unplanned and made on a whim, which is typical of impulse buying. Limited decision making and routinized response behavior, on the other hand, involve some degree of prior planning or habit formation. Addictive consumption and situational involvement do not accurately describe Marissa's purchase behavior.

Marissa Goes to Target to Purchase School Supplies for Her