Psychological influences are internal factors that impact a consumer's buying decision process. More specifically, ___________ is one type of psychological influence wherein the consumer has a tendency to twist or change information received to fit their own personal feelings or beliefs.
A) perceptive dissonance
B) selective retention
C) creative distortion
D) distorted reality
E) selective distortion

Question

Quizplus · Accepted Answer

Selective distortion is the psychological process where consumers interpret information in a way that is biased by their previously held beliefs. This means they might change or twist the information they receive to make it fit with what they already think or feel, rather than interpreting it objectively.

Psychological Influences Are Internal Factors That Impact a Consumer's Buying