
Marketers must understand a target group's culture if they hope to construct an effective marketing mix for the target group. Culture is the accumulation of values, customs, beliefs, and knowledge the target group possesses. Culture includes tangible items such as _____________. Additionally, culture includes intangible items such as ________________.
A) education; food
B) clothing; laws
C) social customs; artwork
D) artwork; food
E) education; clothing
Correct Answer:
Verified
Q211: Victoria has returned a dress because when
Q212: According to Maslow's hierarchy of needs, human
Q213: Max recently purchased a Ford F150 truck
Q214: Which of the following is an example
Q215: Psychological influences are internal factors that impact
Q217: Lauren is completing her senior year of
Q218: High school seniors who are trying to
Q219: Austin is an account manager for the
Q220: Credit card companies maintain staffs of professionals
Q221: An opinion leader is likely to be
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents