Cognitive dissonance is most likely to occur during which part of the decision making process?
A) Purchase
B) Information search
C) Postpurchase evaluation
D) Evaluation of alternatives
E) Problem recognition

Question

Quizplus · Accepted Answer

Cognitive dissonance occurs when a consumer experiences discomfort or dissatisfaction with their decision after making a purchase. Therefore, it is most likely to occur during post-purchase evaluation.

Cognitive Dissonance Is Most Likely to Occur During Which Part