Elliot visits REI frequently because he likes the depth of its product selection. He also likes the friendliness of the staff and REI's environmental activism. Elliot is influenced by ___________ motives.
A) depth
B) self-concept
C) self-image
D) patronage
E) projective

Question

Quizplus · Accepted Answer

Elliot's frequent visits to REI are influenced by patronage motives, which relate to the reasons customers choose one store or brand over others. These reasons can include product selection, customer service, and a company's values or activism, all of which are mentioned in the scenario.

Elliot Visits REI Frequently Because He Likes the Depth of Its