Ashley recently visited a Teavana store and wanted to purchase its $79.95 ice tea maker. She has never bought from Teavana before, but she knows it is owned by Starbucks. Ashley views Starbucks very positively and loves their drinks. Ashley will most likely use ______________ when determining whether to purchase the ice tea maker.
A) impulse buying
B) extended decision making
C) limited decision making
D) routinized response behavior
E) routine decision making

Question

Quizplus · Accepted Answer

Limited decision making involves a moderate level of effort and time in decision making, as the consumer has some previous knowledge or experience with the product or brand but still needs to gather more information to make a decision. In this case, Ashley has some familiarity with the Teavana brand as it is owned by Starbucks, which she views positively, but she is still considering whether to purchase a relatively expensive item that she has not bought before, indicating limited decision making.

Ashley Recently Visited a Teavana Store and Wanted to Purchase