Compared with consumer goods, marketers aiming at business customers
A) do not need to select target markets.
B) have an enormous amount of information available concerning potential customers.
C) have more difficulty in determining where their customers are located.
D) are restricted in the types of promotion they can use.
E) have more difficulty in estimating customers' purchase potentials.

Question

Quizplus · Accepted Answer

Marketers aiming at business customers have access to a vast amount of information regarding their potential customers, including purchasing history, credit reports, industry trends, and more. This allows them to tailor their marketing efforts more effectively and efficiently compared to consumer goods marketers, who may have to rely on more general demographic information.

Compared with Consumer Goods, Marketers Aiming at Business Customers