In determining the size of the market for consumer products, the international marketer will probably be very interested in per capita GDP figures.

Question

Quizplus · Accepted Answer

Per capita GDP figures provide an estimate of the average purchasing power of individual consumers in a country, which is a useful indicator for assessing the size and potential of a market for consumer products. Therefore, international marketers would be interested in per capita GDP figures to gain insights into market opportunities and consumer behavior.

In Determining the Size of the Market for Consumer Products