
When Amway entered China, it opened up retail locations for the first time. Amway is a direct selling firm. This means that it sells almost exclusively through independent consultants. However, in China restrictions on direct selling required significant modifications in how consumers obtain these products. On the other hand, Amway has been able to sell many of its signature products to the Chinese market with little to no modification. In China, Amway was forced to ______________ the distribution variable and ___________ its product variable.
A) globalize; globalize
B) customize; globalize
C) localize; globalize
D) globalize; customize
E) internationalize; customize
Correct Answer:
Verified
Q174: _ was established in 1967 and promotes
Q175: A major disadvantage of this type of
Q176: The General Agreement on Tariffs and Trade
Q177: Despite the benefits of digital technology, it
Q178: The global technology company Apple received negative
Q179: From a cultural perspective, countries that are
Q180: The degree to which a firm is
Q182: Today many firms are more interested in
Q183: An accounting firm contracts with a local
Q184: The geographic area structure is well suited
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents