Today many firms are more interested in building marketing strategies around similarities that exist among countries rather than customizing around their differences.

Question

Quizplus · Accepted Answer

This statement is true. With globalization, many firms have found that there are certain similarities in consumer behavior and preferences across countries, and thus it is more cost-effective to develop a marketing strategy that can be applied across multiple markets instead of customizing for each individual market.

Today Many Firms Are More Interested in Building Marketing Strategies